Tuesday, February 21, 2012

Transforming the lives of 18,000 orphans and youth in Tunisia

PRESS RELEASE::

Transforming the lives of 18,000 orphans and youth in Tunisia
By Ambassador G Wallace Hope

Ambassador G Wallace Hope has developed a program to empower
18,000 orphans and youth in Tunisia with their own green communities
and micro-enterprises.

Queen of Green is starting the mass collaboration in Tunisia to transform the ‘quality of life’ for 18,000 orphans and youth.  The revolution started by one youth attempting to support his family by selling vegetables when a police man who already had a job and salary and was empowered to support his own family took the weighing scale of the young man, Mohammed Bouazizi.  The Policeman stole the only technology required to run his small business; it was a devasting blow to Bouazizi and he torched himself to death. 

Few people have discussed the underlying economic and corruption challenges that made this event world news.  Queen of Green focused on the solutions..how Tunisia could adopt new economic, business and finance models to empower all orphans and youth to apply their talents and skills to build the Tunisian economy from the ‘bottom up’.

In the Middle East most students are prepared for a job in the Government and yet no Government can create jobs for the 100 million unemployed youth in the Middle East. 
Ambassador G Wallace Hope understands the anger and frustration of the youth.  She understands the causes of the Arab Spring and is deeply committed to positive solutions.
Ambassador Hope also appreciates the challenges for world leaders and is supporting all who want to transform to the new business and finance models and new ways of mass collaboration where sale and speed are vital components.

In the Middle East many countries focused on investing in the education sector but failed to invest in the economy in parallel to ensure that the youth had meaningful opportunities after graduation.

Now it is time to bring balance, equality and opportunity to the ‘generation in waiting’ across the region through innovation, technology and a Youth Entrepreneurial Network that will inspire and release the talent and energy of the youth across the region by investing in them directly to transfer knowledge, technology and support for them to serve their community, generate income and grow their economies from the ‘bottom up’.
3 green communities will be built focused on the North and North West
  • NBR 16,690 and 18,989 youth 
  • North - Gafsa , Jendouba , Kasserine
  • North West - Bizerte and Tunis
  • Center - Tunis + Bizerte + Manouba + Ariana + Ben Arous
  • South - Jendouba + Kef  + Sfax
Queen of Green has developed the system, processes, forms, technologies, training, knowledge transfer, green technologies and global supply chain for ‘Businesses in a Box’ and the green communities. 

The unemployed youth will register online, choose the business that most suits them and their local communities and it will be delivered to their home.

They will access support and supplies online and by mobile phone to help them start revenue, gain contracts, and grow their micro-enterprise.

Experienced entrepreneurs will real world experience will be available 24/7 to answer questions, provide ideas and solutions.
Community Groups will manage each location for Queen of Green in the first mass collaboration program in Tunisia.

Ambassador Gill Wallace Hope has invested in emerging the green economy since 1980 and now it is important for the orphans unemployed youth and Community Groups in Tunisia to receive the resources to scale the implementation.

For media interviews please contact:

Ambassador G Wallace Hope
Founder and Director
Queen of Green FZE
Mobile: +971 552 396 818
Email: hope@hope.gs
Profile: www.linkedin.com/in/AmbassadorHope
Facebook: www.facebook.com/AmbassadorHope
Twitter: www.twitter.com/AmbassadorHope
Klout: www.klout.com/AmbassadorHope


Queen of Green is a global green cooperative brand,a network of green stakeholders from 29 diverse sectors who share a common goal of transforming their world. We unite 29 stakeholder groups to cooperate and collaborate to implement 14 Socialdevelopment Programs that will improve the quality of life for 200 million of the world's poor. Ambassador Hope developed the new Foreign Empowerment Policy for President Obama, Organizing for America and the G20 leaders. Ambassador Hope has developed a Social Investment Portfolio of 14 programs to empower the poor in 70+ countries. She passionately believes in empowering the talent and skills of the poorest of the poor to become green and sustainable. By integrating the development process to ensure energy, food, and health security is combined with education and micro-enterprises for economic security it is possible to mobilize millions of citizens to be the change they want to see in the world.

Forget Rewards: Give Loyal Consumers Stock in the Company

Loyal3 Plans to Create a Class of Owners Working for the Brands They Love
By: Michael Learmonth Published: February 13, 2012
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Brands go to great lengths to forge deeper relationships with their customers through points, miles, coupons, offers, badges, loyalty cards and the like. If entrepreneur Barry Schneider has his way, quite a few will soon be offering something more valuable: company stock.

Loyal3 launched last spring with a pretty simple, if revolutionary, proposition: enable brands to sell their own stock directly to consumers -- in $10 increments via Facebook, or directly via their own sites, without a broker or financial institution.

A handful of brands now plan to either directly sell or offer shares as a reward for their best customers, through a mechanism that Loyal3 calls CSOP, or customer stock ownership plan. Direct-stock-purchase plans have been around since the 1970s, but corporations haven't used them much because the cost of compliance and administering millions of tiny shareholders wasn't worth the expense.

Loyal3 has built a scaled platform to make it inexpensive for a brand to sell -- or give away -- stock in small increments. Theoretically, stock ownership at even a small level would build a class of owners who are then invested in the brand's success.

"The truth is people care more about things that they own than things they don't," Mr. Schneider said. "We set out to modernize a system to make it cost effective for brands and made it as easy for consumers as buying a book on Amazon."

In addition, Loyal3 has spent the past year consulting with the Securities and Exchange Commission to apply the concept to IPOs in the hope of creating what Mr. Schneider likes to call the world's first "social IPO." While anyone can buy stock, anyone can't buy IPO shares, which brokers offer to their best and wealthiest customers. While that serves banks and their clients, it doesn't necessarily help the company long-term.
"Imagine a consumer company going public. Do you think it helps that company for a very small percent of rich people who are not users to buy the stock and flip it?" Mr. Schneider asked. "It doesn't help them at all. They want people to participate who help make the brand great."

Given that former Facebook Chief Privacy Officer Chris Kelly is the largest outside investor in Loyal3, as well as a board member, Facebook's upcoming IPO would be a logical candidate for such a sale. Think of it: We've seen that social services can fall faster than they rise (MySpace, Friendster), but what if Facebook offered its users the chance to own part of the service by buying shares first?

Messrs. Kelly and Schneider won't comment on Facebook or any other potential issuer of the stock. They do say that several brands will launch programs in the coming months, and they expect to have 20 million fans-owners on the system in 2013.
"There is an incredible potential for brands to move their social-media likes and other expressions of affinity into actual ownership," Mr. Kelly said. "This is the next evolution of the "like' button in a lot of ways.'"

During the past year, as the executives been evangelizing the concept, they've received some strong support from ad agencies, an important constituency. Agencies, after all, are designing the loyalty programs and spending energy trying to identify and motivate a brand's most loyal consumers. A consumer who invests $25 or $50 a month in a company -- and also provides their name and contact information -- would be incredibly valuable for any brand.

"You've created a loyalty currency; that's the bottom line," said Gregg Hamilton, senior VP ofWunderman, a unit of WPP, whose clients include Burger King, Best Buy, Citibank and Nokia.

Brands have spent the past several years building their fans and followings on electronic platforms such as Facebook and Twitter. What next? Another free soda? A T-shirt? How about rewarding them with a piece of the company?

"A lot of clients have points programs, miles programs, T-shirts, logo crap," Mr. Hamilton said. "There's only so much stuff you can give somebody."
An airline might offer its most frequent fliers the option of converting some of their accumulated miles into company shares -- good for the company because it cancels a liability and creates a shareholder with an added incentive to remain a customer.

"One of the big challenges for loyalty companies are the points they have that are unclaimed," said Forrester VP Dave Frankland. "If there is an opportunity to encourage people to flip those into shares, it's a smaller liability."
(At least one other startup, New York-based LoyaltyShares, is attempting to solve that problem.)
Creating a new class of fans-slash-owners has its share of potential pitfalls, which is one reason it has taken Loyal3 so long to get brands onboard. While a company like Starbucks has a lot of control over customer experience, it has no control over its share price. Brands have to prepare for backlash if the stock doesn't perform. The same network effects they enjoy when a consumer buys stock and broadcasts that on Facebook could go the other way if an investment goes bad.

"People have to understand they are investing in a business, and there is risk involved no matter how much they happen to like the product," said Robert Heim, a partner at securities law firm Meyers & Heim.

Loyal3 has designed the program not to appeal to professionals or day traders. Investments are capped at $2,400 a month, and while owners can sell at any time, transactions aren't immediate. Mr. Schneider cites a raft of statistics on the desire of the public to own stock and how owners behave as consumers. For example: Customer-owners buy 54% more and refer twice as many new customers as nonowners, according to research from Opinion Research and Bain & Co



Queen of Green global brand

Customers who own stock are more loyal and committed to the brands success

Queen of Green IPO -we understand that our customers are priceless and we want them to enjoy their relationship with us:)


Queen of Green is a global green cooperative brand,a network of green stakeholders from 29 diverse sectors who share a common goal of transforming their world. We unite 29 stakeholder groups to cooperate and collaborate to implement 14 Socialdevelopment Programs that will improve the quality of life for 200 million of the world's poor. Ambassador Hope developed the new Foreign Empowerment Policy for President Obama, Organizing for America and the G20 leaders. Ambassador Hope has developed a Social Investment Portfolio of 14 programs to empower the poor in 70+ countries. She passionately believes in empowering the talent and skills of the poorest of the poor to become green and sustainable. By integrating the development process to ensure energy, food, and health security is combined with education and micro-enterprises for economic security it is possible to mobilize millions of citizens to be the change they want to see in the world.